This Privacy Policy only applies to information Agua Caliente Casinos collects online through the Sites. Please note that, while reference may be made to information collected offline, this Privacy Policy is not a comprehensive statement of how information collected offline is obtained or used. In addition, you     hereby acknowledge that this Privacy Policy is incorporated in the Terms and Conditions of Use that controls your use and access of the Sites.

 I.  WHY AGUA CALIENTE CASINOS COLLECTS PERSONALLY IDENTIFIABLE INFORMATION

Agua Caliente Casinos collects information in a variety of different manners for multiple purposes, including: (1) to help us continually improve the services we offer, (2) to improve the utility of the Sites, and (3) to provide you and other interested visitors with information about promotions and other materials through e- mail and other communications that we believe will be beneficial to you. We will not share, sell or transfer personally identifiable information about you to third parties to use for their own marketing efforts except as outlined below or with your approval.

II.  HOW INFORMATION IS COLLECTED BY AGUA CALIENTE CASINOS

A.   NON-PERSONALLY IDENTIFIABLE INFORMATION

On a regular basis, the Sites collect information about you that is not personally identifiable. Some examples of such information may include the type of browser     you are using, what sites you came from, what pages of the Sites you visit, how much time is spent on those pages, and the pages from which you exit the Sites. In addition, Agua Caliente Casinos collects some non-personally identifiable information in the manners described below:

  1.   COOKIES

In general, when you visit the Sites, you remain anonymous unless you choose to provide information to us. The Sites do use "cookies," i.e., very small text files sent to your computer, which temporarily reside in your computer's hard drive. These cookies enable Agua Caliente Casinos to help your computer navigate through the Sites more quickly and allow us to better understand how visitors use the Sites. Agua Caliente Casinos does not use cookies to track what you do when you are not on the Sites or to collect personally identifiable information about you. These cookies do not damage or corrupt your computer or computer     files. If you do not wish to receive the benefits of these cookies, you may set your browser to reject them. You should consult the instructions of your particular browser on how to do this. However, please be aware that rejecting the cookies could affect your ability to perform certain transactions on the Sites.

  2.   E-MAIL DISCLOSURE

Your personal information may be shared with reputable third parties but only for use in campaign delivery or to provide more relevant advertising. Your personal information may be combined with additional information provided by you at registration or augmented from other data sources in order to provide  more relevant campaigns to you. We will never rent your personal information without your consent.

B.   PERSONALLY IDENTIFIABLE INFORMATION

Agua Caliente Casinos does not collect personal information from visitors to the Sites in any non-obvious manner. In order to provide you with more effective and personalized service, Agua Caliente Casinos does, however, collect personal information such as names, addresses, e-mail addresses, mobile number, credit card information,        and other information in a variety of manners, as described below:

  1.   RESERVATION PROCESS

Visitors to the Sites have the ability to search for rates and availability at our hotels without ever providing any personal information. However, once you have decided on an available reservation, you will be asked to provide personal information. This will include your name, address, and other contact information, as well as a credit card number, billing address, and the card's expiration date. The credit card number will be used solely to secure your reservation as detailed in the     reservation process. Agua Caliente Casinos may also combine this information with any other data we have collected about you using our offline resources. Unless you indicate at this time that Agua Caliente Casinos may only use this information for limited purposes, Agua Caliente Casinos will use it for future reference when, e.g., we provide you with offers for future  stays at one of our hotels or resorts or other information we believe may be of interest to you. Agua Caliente Casinos takes reasonable steps to ensure that the Reservations page on the Sites is secure.

Your credit card number will be verified using a checking sequence; we may authorize payment(s) at this time that is consistent with payment process for each site. Once your reservation is confirmed, the hotel you have chosen will receive all the information you have submitted. The transfer of information takes place in the same fashion as if you called directly or made your reservation through a travel agent. Shortly after, you will receive an e-mail confirmation.

  2.   ACE CLUB CARD PROGRAM

Every visitor is invited to sign up for the ACE Club Card Program, which is your link to free cash play, complimentary meals and other exciting special offers from Agua Caliente Casinos. In order to sign up for this service, you will be asked to provide personal information including your name, address, and other contact information. Agua Caliente Casinos may also combine this information with any other data we have collected about you using our offline resources. Unless you indicate at this time that Agua Caliente Casinos may only use this information for limited purposes, Agua Caliente Casinos will use it for future reference when, e.g., we provide you with offers for future stays at our hotels or other information we believe may be of interest to you. Agua Caliente Casinos will never share any of your personally identifiable data with any party not affiliated with Agua Caliente Casinos without your express written consent, except as provided below. [See Special Promotions and Contests; Special Circumstances; and How Agua Caliente Casinos Uses Personal Information]

  3.   SPECIAL PROMOTIONS AND CONTESTS

Occasionally, Agua Caliente Casinos requests visitors of the Sites to provide their e-mail address in order to provide them with information about, for example, promotions and special offers, or to participate in a contest or sweepstakes. Agua Caliente Casinos will also combine this information with any other data we have collected about you using our offline resources. Unless you indicate at this time that Agua Caliente Casinos may only use this information for limited purposes, Agua Caliente Casinos will use it for future reference when, e.g., we provide you with offers for future stays at our hotels or resorts or other information we believe may be of interest to you. Unless you indicate at the time that you provide this information that it may only be used for limited purposes, Agua Caliente Casinos will place this information into its database that may contain information we have collected about you via the Sites as well as offline and use it for future reference when, e.g., we provide you with offers for future stays at one of our hotels or resorts or other information we believe may be of interest  to you.

Agua Caliente Casinos will never share any of your personally identifiable data with any party not affiliated with Agua Caliente Casinos without your express      written consent, except as provided below. [See Special Promotions and Contests; Special Circumstances; and How Agua Caliente Casinos Uses Personal Information].

  4.   PURCHASE INFORMATION

When you purchase an item through our Sites such as at our online store, we will ask for your name, the type of credit card you intend to use, your credit card number, your billing address for the card, and the card's expiration date. This information is necessary in order for us to bill you for your purchase. If your billing address differs from your shipping address, or if you intend to send your purchase to a third party, we will ask you for additional name and address information in order to fulfill your request. As described above, Agua Caliente Casinos will create a private account for you based on the information you have provided; this account is designed to make your future visits to the Sites even more personal and efficient. Agua Caliente Casinos may also combine this information with any other data we have collected about you using our offline resources. Unless you indicate at this time that Agua Caliente Casinos may only use this information for limited purposes, Agua Caliente Casinos may use it for future reference when, e.g., we provide you with offers for future stays at our hotels or resorts or other information we believe may be of interest to you. Agua Caliente Casinos will never share any of your personally identifiable data with any party not affiliated with Agua Caliente Casinos without your express written consent, except as provided below. [See Special Promotions and Contests; Special Circumstances; and How Agua Caliente Casinos Uses Personal Information]

  5.   OTHER ONLINE SOURCES

Agua Caliente Casinos may also collect personally identifiable information about you from other online sources including, without limitation, e-mail and or SMS/MMS text message inquiries sent by you to Agua Caliente Casinos, your response to special offers and promotions periodically offered through the Sites, and information you provide through other special features appearing on the Sites currently or in the future. Agua Caliente Casinos will use the information you provide to process your request and/or research your query. In addition, Agua Caliente Casinos may also use the information you provide in the manners described herein. Agua Caliente Casinos may also combine this information with any other data we have collected about you using our offline resources. Unless you indicate at this time that Agua Caliente Casinos may only use this information for limited purposes, Agua Caliente Casinos will use it for future reference when, e.g., we provide you with offers for future stays at our hotels or resorts or other information we believe may be of interest  to you.

Agua Caliente Casinos will never share any of your personally identifiable data with any party not affiliated with Agua Caliente Casinos without your express                   written consent, except as provided below. [See Special Promotions and Contests; Special Circumstances; and How Agua Caliente Casinos Uses Personal Information]

III.   HOW AGUA CALIENTE CASINOS USES PERSONAL INFORMATION

A.   AGUA CALIENTE CASINOS SHARES THIS INFORMATION WITH ITS SUBSIDIARIES AND AFFILIATES

Unless you have specifically limited how Agua Caliente Casinos may use your personally identifiable information, Agua Caliente Casinos will place that information into its database that may contain information we have collected about you via the Sites as well as offline and use it to send you future e-mails and correspondence about promotions, special events and/or other items we believe may be of interest to you. The information in this database is available to designated persons at Agua Caliente Casinos and its subsidiaries and affiliates including those that operate Agua Caliente Casinos. Agua Caliente Casinos treats the information you provide as confidential information and takes reasonable measures to ensure that it is only available to designated personnel for use in connection with Agua Caliente Casinos’ business. Agua Caliente Casinos may use third parties to assist it with fulfilling your requests, completing your reservation, forwarding you material, or similar functions. These third parties are under a contractual obligation to not use this information except for these limited purposes. Except for these exceptions, or in the event that Agua Caliente Casinos sells an entire line of business relating to a particular web site, or in the      event of a "special circumstance," [See Sale of Assets and Special Circumstances] Agua Caliente Casinos will not sell, share or transfer your personal information  to any entity outside of Agua Caliente Casinos.

B.   AGUA CALIENTE CASINOS MAY COMBINE ONLINE INFORMATION WITH OTHER INFORMATION COLLECTED ABOUT VISITORS TO ITS SITES

In addition to the above, Agua Caliente Casinos will combine the personal information it collects online with information it collects through offline methods, including but not limited to surveys, guest comments, and market research. You may opt out of receiving e-mail correspondence by logging into the E-mail Offers  sign in on any Agua Caliente Casinos site.

C.    OPT-OUT CHOICES

If you prefer not to receive further emails from Agua Caliente Casinos, click on the unsubscribe link found on the bottom of all our email communications. If you prefer to not receive further SMS/MMS text messages, reply to any message you have received with any of the following terms: stop, end, quit, cancel or unsubscribe.

IV.   SECURITY

Agua Caliente Casinos regularly reviews the security of the Sites. Although the confidentiality of any communication or material transmitted to and from Agua Caliente Casinos via the Internet or e-mail cannot be absolutely guaranteed, Agua Caliente Casinos endeavors to create secure and reliable Sites for its visitors.  Agua Caliente Casinos has invested, and will continue to invest, in high quality security in terms of access to information, data quality, and physical security of servers where information is stored. Agua Caliente Casinos implements a variety of security measures, including encryption and other measures against hacking or unauthorized access to protect confidential information such as credit card numbers, names, addresses, e-mail addresses, and any other personal information you may provide during your visit to the Sites from loss, misuse, interception and hacking. In addition, the information you provide is available only to qualified, designated persons at Agua Caliente Casinos, including those that operate the Agua Caliente Casinos hotels and resorts, who are under an obligation to maintain the confidentiality of your personal information in a manner consistent with this Privacy Policy. Nevertheless, when disclosing any personal information, you should remain mindful that, as with all e-mail sent via the Internet, your information may be intercepted without our consent by unscrupulous members of the public and, consequently, can be collected and used by others without your consent. In addition, third party web sites that are accessed through links on the Sites have separate privacy policies and security measures, and Agua Caliente Casinos is not responsible or liable for the practices, policies or security measures implemented on these third party web sites. You hereby acknowledge that Agua Caliente Casinos is not responsible for any intercepted information sent via the Internet, and you hereby release us from any and all claims arising out of or related to the use of intercepted information in any unauthorized manner.

V.   LINKS

As noted above, the Sites may contain links to other web sites. Agua Caliente Casinos is not responsible for the privacy practices or the content of such web sites,        and you are encouraged to view the privacy policies of these other sites as soon as you enter them.

VI.    SPECIAL CIRCUMSTANCES

Agua Caliente Casinos reserves the right to disclose the personal information of the users of the Sites for any law enforcement purpose at the request of any law enforcement body or in response to a subpoena or as otherwise required by any court or administrative agency. We may also share such information at our discretion if it appears that your actions on the Sites are in violation of the Terms and Conditions of Use, and that disclosure of this information will assist in efforts to enforce the Terms and Conditions of Use or will assist Agua Caliente Casinos in connection with any legal proceeding between you and Agua Caliente Casinos. Agua Caliente Casinos may also provide email addresses to third parties for suppression purposes. Suppression ensures that consumers who have unsubscribed or requested that they not receive e-mail from Agua Caliente Casinos also will not receive an Agua Caliente Casinos exclusive email via a 3rd party's email marketing.

VII.    SALE OF ASSETS

Nothing in this Privacy Policy is intended to interfere with the ability of Agua Caliente Casinos to transfer all or part of its business and/or assets (including the Sites) to an affiliate or independent third party at any time, for any purpose, without any limitation whatsoever. Agua Caliente Casinos specifically reserves the right to transfer personally identifiable information collected from its Sites to the buyer of that portion of its business relating to that information. You will be given the ability to opt out of continued use of your e-mail by any buyer of the site.

VIII.     CHANGES TO THIS POLICY

Agua Caliente Casinos may change the features and/or content found on the Sites. Consequently, this Privacy Policy may change to reflect any new features and/or content. You should periodically revisit our Privacy Policy to be sure that you are familiar with our current policy. Your use and/or continued use of the Sites (following any modifications to this Privacy Policy) will be conclusively deemed acceptance of the terms of this Privacy Policy and any changes thereto.

IX.    COLLECTION OF PERSONAL DATA FROM CHILDREN